Blume Tab
In-car advertising screens for rideshare drivers.
Overview
Blume Tab lets rideshare drivers mount a tablet in the back seat that plays an offline slideshow of offers, each with a QR code. Drivers earn from affiliate sales and local advertisers, and manage everything from a web dashboard.
The problem
Riders sit in the back seat with nothing to look at, yet in-car advertising is locked behind fleet deals and dedicated hardware. Independent drivers have no easy way to earn from that attention.
What it does
- Offline slideshow with trackable QR codes
- Slides generated automatically from live events and tours
- Ad sets switchable with Bluetooth buttons or a phone remote
- Map of where ads were shown
- Self-serve portal for local advertisers
Business model
Affiliate commissions on events, tours and products, plus self-serve ads for local businesses billed by views or scans. Drivers share in the ad revenue.